Insights
Our thinking.
Field notes, frameworks, and case breakdowns from the front lines of search.
Why GEO is replacing traditional SEO
LLMs are changing how people find information. If you're only optimizing for blue links, you are already losing market share to competitors optimizing for ChatGPT and Perplexity.
The death of the "SEO blog post" and the rise of intent media
Stop publishing 2,000-word articles to hit a word count. Google's Helpful Content Update killed filler. Here's how to create pages that actually drive pipeline.
Case study: scaling a dental practice to $2.4M ARR via local search
A deep dive into the technical schema, review acquisition strategy, and location-page architecture we used to dominate local map packs, without buying a single backlink.