Case studies.
See how we've scaled organic revenue for enterprise hotels, law firms, and local dental clinics.
Hilton: +76% sessions & $140K/mo in ad spend saved
Challenge: Traffic was coasting on brand terms. Paid search was swallowing $330K a month. We needed to lift discovery traffic and cut reliance on ads.
Strategy: Pruned 41K duplicate pages, merged 9K thin templates, shifted architecture to HTTP/3 and Brotli. Built 190 "stay-need" clusters to capture high-intent informational clicks.
Cut $140K/mo in ad spend while doubling organic discovery sessions.
ALG Lawyers: +220% keyword growth in 9 months
Challenge: Invisible in a crowded market with only 466 ranking keywords. Most searches were generic and never converted. Paid ads were the only lead source.
Strategy: Merged orphan practice pages, added breadcrumb markup, built bilingual FAQ hubs (English/Spanish). Cleaned up GBP to capture the Local 3-Pack for "immigration lawyer Glendale".
Captured the Local 3-Pack, phones rang every day from organic.
Smiles for Life: 160× traffic lift in 12 months
Challenge: Fewer than 40 organic visits a month. The mandate was to transform the site from a digital brochure into a booking engine.
Strategy: Clustered 60 high-volume, low-competition phrases. Fixed duplicate service pages and missing schema. Scaled non-branded traffic for terms like "braces colors chart" and "orthodontist Flower Mound TX".
Site went from a digital brochure to a steady booking engine.
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