ALG Lawyers: +220% keyword growth in 9 months
Captured the Local 3-Pack, phones rang every day from organic.
466 ranking keywords. Zero local visibility. Paid ads as the only lead source.
ALG Lawyers was invisible in one of the most competitive local search markets — immigration law. With only 466 ranking keywords, most searches were generic and never converted. The firm had no Local 3-Pack presence for their primary practice area and relied entirely on paid ads to generate leads. Orphaned practice pages were competing against each other, diluting authority across the domain.
Merged orphan pages, built bilingual FAQ hubs, captured the 3-Pack
We consolidated orphaned practice area pages into authoritative service hubs with proper breadcrumb markup and internal linking architecture. Built bilingual FAQ content (English/Spanish) targeting the queries ALG's clients actually search — high-intent, long-tail immigration questions. Cleaned up and optimized their Google Business Profile to align with the target keyword "immigration lawyer Glendale," creating the citation consistency needed to rank in the Local 3-Pack.
From invisible to 1,495+ keywords ranked — and the phone keeps ringing.
Keywords ranked grew from 466 to 1,495+ in 9 months — a 220% increase. Organic visits lifted 52%. Most importantly, the firm captured the Local 3-Pack for "immigration lawyer Glendale," generating 23 new organic leads per month from search alone. Paid ad dependency dropped significantly as organic became a reliable, growing lead channel.
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