Smiles for Life: 160× traffic lift in 12 months
Site went from a digital brochure to a steady booking engine.
Fewer than 40 organic visits a month. A brochure, not a booking engine.
Smiles for Life was generating fewer than 40 organic visits per month — practically invisible in local search. The site functioned as a digital brochure: it listed services but attracted no meaningful search traffic. Duplicate service pages were splitting authority, schema was absent, and their citation footprint was inconsistent across directories — all blocking local pack visibility for high-value orthodontic searches.
60 intent clusters, schema overhaul, citation blitz
We mapped 60 high-volume, low-competition keyword clusters — from informational queries like "braces colors chart" and "how long do braces take" to transactional local searches like "orthodontist Flower Mound TX." Fixed duplicate service pages and implemented full dental schema markup. Executed a citation cleanup and expansion campaign, growing their citation footprint by 211% across directories, maps, and local data aggregators to lock in Local 3-Pack eligibility.
40 visits/mo to 6,400+. 36 keywords in the top 3.
Organic traffic lifted 160× — from fewer than 40 monthly visits to 6,400+ within 12 months. The site ranked in the top 3 positions for 36 target keywords, including primary transactional terms in their local market. The citation footprint grew 211%, securing consistent Local 3-Pack visibility. The practice went from zero inbound organic leads to a steady pipeline of booked consultations driven entirely by search.
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