Hi, I'm Mario. I'll be the one doing your SEO.
Six years in SEO. Enterprise hotel brands at scale. Local dental and legal practices from near-zero. Now focused entirely on US dental practices with Serphic.
I started in local SEO — Smiles for Life was one of my first clients, and getting that practice from under 40 monthly visits to 5,377 in under a year shaped how I think about dental search. From there I moved into enterprise programs, leading technical and content SEO for hotel brands including Hilton (+76% sessions), Hyatt (+77% sessions), and Marriott (+56% sessions). At that scale you learn what actually moves rankings: clean architecture, intent-matched content, and signals that compound month over month.
I founded Serphic to bring that same technical discipline back to dental practices — where the opportunity to build a genuinely competitive local presence is wide open for practices willing to do the work properly. When you work with Serphic, you work with me directly. Not a sales rep. Not a junior. Not an account manager. I do the audit, write the strategy, and ship the fixes.
See the resultsEnterprise training, local focus.
Smiles for Life — Local Dental SEO
Single-location orthodontic practice in Flower Mound, TX. From under 40 monthly organic visits to 5,377. 36 dental keywords in Google Top 3. +212% GBP discovery searches.
ALG Lawyers — Legal Local SEO
Immigration law firm in Glendale, CA. +220% keywords ranked, +52% organic visits, 23 organic leads per month. Local 3-Pack won for core queries.
WideOut AQA — Enterprise Hospitality SEO
Led technical and content SEO for Hilton (+76% sessions, 3.78M to 6.64M), Hyatt (+77% sessions, 3.48M to 6.16M), and Marriott (+56% sessions, 6.9M to 10.7M).
Serphic — Dental SEO, founder-led
Focused entirely on US dental practices. Senior strategy, no handoffs.
Work with someone who actually does the work.
Start with a free Snapshot — a short personal video from me on the single biggest gap in your practice's search visibility. No pitch. No deck. No required sales call.